Abstract: The existing literature mainly analyses user intention to practice social commerce on social networking sites, but few studies have focused on traditional e-commerce sites with their own integrated social tools (e.g. forums, reviews). This research aims to identify the antecedents to social commerce intention for traditional e-commerce sites where social tools are integrated. Data were obtained from a survey of 201 consumers and were analysed using Partial Least Squares. The results indicate that web quality, flow and emotional social support have a positive and direct influence on social commerce intention, while social presence and informational social support are not significant. This study contributes to consumer behaviour theory by applying predictors of intention to social commerce for traditional e-commerce sites. The results also help e-commerce practitioners to improve their use of social tools. For instance, to increase the use of social commerce, web quality must be improved to promote dissemination and consultation of the information generated by users in an easy, quick and friendly way. Social commerce intention will also increase if the company designs efficient interactive processes which the user enjoys effortlessly, so that the website creates a flow experience.

Los turistas se forman una imagen del destino teniendo en cuenta la información recibida a través de canales como los medios sociales y la web oficial de la Organización Gestora del Destino (OGD). A pesar de la relevancia de estos canales pocos trabajos han analizado las posibles diferencias en su influencia en la formación de la imagen. Adicionalmente, el efecto de la distancia psicológica en el proceso de construcción de la imagen del destino no ha sido suficientemente evaluado en un contexto online. En esta investigación se propone un modelo para explicar la formación de la imagen del destino en función de la fuente de información online empleada y de la distancia psicológica percibida. El modelo propuesto es contrastado con un estudio empírico con 264 encuestados, mediante un análisis PLS. Los resultados muestran que la distancia psicológica no influye en la imagen global del destino. Además, la imagen global del destino puede estimarse en mayor medida cuando los turistas abordan los medios sociales como su principal fuente de información. Se discuten las implicaciones y las conclusiones

Tourists usually configure and develop ideas about possible destinations based on information previously gathered from both social media and the official web of the destination management organization (DMO). In spite of the relevance of said information sources, there have not been many studies evaluating how these different sources influence the destination image. This research proposes a model intended to explain the image creation process of a destination taking into account both the DMO's online platforms and the perceived psychological distance. The proposed model is tested with an empirical study including a questionnaire which collects data from 264 participants. The validity of the model is reviewed through PLS analysis. Results show that the psychological distance does not influence the overall destination image. In addition, the overall destination image can be estimated to a larger extent when tourists approach social media as their main source of information. Implications and conclusions are discussed

Resumo Objetivo: Este estudo trata de investigar a aceitação da tecnologia NFC para pagamento através do celular no contexto brasileiro, o que possibilitará conhecer os fatores que influenciam diretamente ou indiretamente essa aceitação. Metodologia: Através de um questionário online auto-administrado e utilizando o procedimento de amostragem por bola de neve nas redes sociais, a amostra final estudada constou de 423 usuários de telefones celulares no Brasil. A técnica utilizada para provar as hipóteses formuladas foi a de Modelagem de Equações Estruturais. Resultados: Os resultados mostram que a atitude, a inovação pessoal em TI e a utilidade percebida são determinantes da intenção de uso futuro desta tecnologia no Brasil. Contribuições: O modelo proposto tem um poder preditivo da intenção de uso do pagamento NFC de 71%, demonstrando que o mesmo inclui antecedentes com um grande poder preditivo da aceitação da tecnologia NFC, o que nos levou a expor as principais implicações para a gestão e para o desenvolvimento de novos estudos na área.

Abstract Purpose: This study investigates the acceptance of NFC technology for payment through mobile in a Brazilian context, which allow knowing the factors that influence directly or indirectly in that acceptance. Design/methodology/approach: Through an online and self-administered questionnaire and using the snowball sampling procedure on social networks, the final sample consisted of 423 mobile phone users in Brazil and the technique used to prove the hypotheses was the Structural Equation Model. Findings: The results show that attitude, personal innovation in IT and perceived usefulness are determinants of future intention to use the NFC technology for payments in Brazil. Originality/value: The proposed model has a predictive power of intention to use NFC payment of 71%, demonstrating that it includes background with a large predictive power of acceptance of NFC technology which led us to highlight the main implications for the management and development of new studies in this field.

La finalidad del presente estudio es analizar el tipo de navegación que se realiza en las herramientas Travel 2.0 (blog de viajes, perfil en red social y en comunidad virtual de viajeros) así como la eficacia publicitaria de un banner ubicado en ellas. Para la consecución de estos objetivos se creó un diseño experimental con diferentes métricas oculares y un cuestionario auto-administrado que cada sujeto debía cumplimentar al término de cada prueba. Los resultados del estudio revelan lo siguiente: i) el patrón de visualización de los usuarios depende de la herramienta Travel 2.0 utilizada, ii) la no existencia de ceguera al banner comprobándose además que la edad y la experiencia afectan a la atención visual, y se demostró una mayor eficacia en el caso de Facebook y, por último, ii) las medidas de atención mediante eye-tracking y de recuerdo auto-informado difieren ligeramente entre sí.

The goal of this study is to analyze the type of navigation used with Travel 2.0 tools (travel blogs, profiles on social networks and online travel communities), as well as the advertising efficacy of a banner on said sites. In order to achieve these objectives, an experimental design with different eye metrics and a self-administered questionnaire that each subject must complete at the end of each test. The results of this study reveal the following: i) the users’ viewing patterns depend on the Travel 2.0 tool used, ii) the not existence of banner blindness in each Travel 2.0 tool, the age and experience affect to the visual attention and greater advertising efficacy was demonstrated in the case of Facebook and, finally, iii) the eye-tracking based attention measures differ slightly from measures of self-reported memory.

ABSTRACT Objective: The aim of this study is to propose and prove a theoretical integrative model which allows determining the relative importance of a new mobile payment system as well as the analysis of possible moderator effects of the age of its potential users within new electronic environments. Design/methodology/approach: To carry out this research, a web experiment based on a general population sample was conducted, in order to analyze the proposed model of behavior towards a new mobile payment system. Findings: Empirical results demonstrate that the suggested behavior pattern has an adequate adjustment showing that the age of users causes significant differences in the proposed connections between subjective rules and the facility of use and confidence, and again this last one in regard to the facility of use and the attitude toward that use. Practical implications: The conclusions and implications for management provide alternatives to consolidate this new business opportunity under the new technological developments. Originality/value: This paper is a pioneer study about the acceptance of mobile payment systems.

RESUMEN Objetivo: El propósito de este trabajo es proponer y probar un modelo teórico integrador que permita determinar la importancia relativa de un nuevo sistema de pago móvil así como el análisis del posible efecto moderador de la edad del usuario potencial del mismo en los nuevos entornos electrónicos. Diseño / metodología / enfoque: Para llevar a cabo esta investigación, se puso en marcha un experimento de Web basada en una muestra, con el fin de analizar el modelo de comportamiento propuesto hacia un nuevo sistema de pago móvil. Conclusiones: Los resultados empíricos demuestran que el modelo de comportamiento propuesto cuenta con un ajuste adecuado, quedando demostrado que la edad del usuario origina diferencias significativas en las relaciones propuestas entre las normas subjetivas y la facilidad de uso y la confianza, y esta última con la facilidad de uso y la actitud hacia el uso. Implicaciones prácticas: Las conclusiones e implicaciones para la gestión ofrecen alternativas para consolidar esta nueva oportunidad de negocio en virtud de los nuevos desarrollos tecnológicos. Originalidad / valor: El presente trabajo es un estudio pionero sobre la aceptación de los sistemas de pago móviles.